Brand and Growth Lead - Bastion

About Bastion

Bastion enables financial institutions and enterprises to issue regulated stablecoins, generate revenue on reserves, and expand their ecosystems. Bastion’s platform combines stablecoin issuance, secure custody, and seamless orchestration for cross-border transfers, on/off-ramps, and stablecoin conversions. With Bastion’s platform and APIs, businesses can create and scale their stablecoin network, while optimizing revenue, compliance, and control.

You can check out our Guide for Candidates here to learn more about our work.

Overview

We are hiring a Brand and Growth Lead to turn Bastion's soon to be updated brand identity into a distribution engine that drives pipeline, builds market credibility, and attracts top talent. This is a hands-on, high-ownership role — we expect you to be the person writing the copy, building the landing pages, designing the one-pagers, running the campaigns, and measuring what converts.

You'll operate as a team of one with contractor support, working closely with our GTM and operations teams who own sales strategy, commercial execution, and internal tooling. Your job is to influence our positioning, and then make it visible, compelling, and measurable in market. You will be the person who turns strategic direction into creative execution that actually moves the needle.

This role is based in New York City in a flexible, hybrid work environment.

Work to Be Done

Instead of a list of requirements, we want to give you a directional look into the first 30, 90, and 180 days on the job.

We are a startup, so the pace is fast and the specific work will change. People who thrive here are finding ways to contribute in their first week, and fully productive in their third month. You need to be okay with that.

If you think this is something you can handle, we will be excited to speak with you.

First 30 days: Take the brand live and start shipping

• Receive the new brand identity from our agency partner and start turning it into a living marketing system.
• Get deep on Bastion's product, competitive positioning, and the buyer profile — understand what stablecoin infrastructure is, how our products work, and what matters to companies evaluating providers in this category
• Partner with the GTM team to understand current sales cycles, the target list, and the collateral gaps that are slowing deals down — then start closing those gaps immediately
• Audit existing channels and identify the fastest path to pipeline impact — this likely means sales enablement materials and LinkedIn presence before anything else
• Ship something in week one. Update a landing page, redesign a one-pager, draft a LinkedIn post — demonstrate that you operate, not just plan
• Outcomes
  • Brand assets are being translated into usable marketing infrastructure — not sitting in a brand guidelines PDF
  • The sales team has fresh collateral that reflects the new brand and speaks directly to mid-market buyers
  • You've identified the top 3 marketing gaps hurting pipeline and have a plan to close them

By 90 days: Own the growth engine and drive measurable pipeline contribution

• Run Bastion's content marketing: publish thought leadership, case studies, and educational content
• Build and maintain a library of sales enablement assets that the GTM team actually uses: battle cards, one-pagers, competitive positioning decks, and customer-facing materials
• Own the website as a living marketing asset — continuously improving conversion, messaging clarity, and content depth
• Stand up initial demand generation experiments — LinkedIn campaigns, targeted content distribution, email sequences
• Establish a cadence for employer brand content with our Head of Talent that makes Bastion visible to the caliber of talent we're hiring
• Outcomes
  • Content and campaigns are live and generating measurable engagement from target buyer personas
  • GTM team reports that collateral is accelerating deal cycles
  • You can show a clear picture of marketing activity, spend, and leading indicators tied to pipeline

By 180 days: Scale what works and build marketing into a competitive advantage

• Double down on channels and content types that are converting — kill what isn't working without sentimentality
• Build repeatable campaign playbooks for different buyer segments
• Own Bastion's presence at key industry events and conferences — from strategy through execution of materials, speaking opportunities, and post-event follow-up campaigns
• Develop a scalable creative production workflow using AI tooling and contractor networks that lets you operate at 3-5x the output of a traditional solo marketer
• Shape the long-term marketing roadmap and make the case for where the function needs to grow — whether that's hiring, agency support, or new channels
• Outcomes
  • Marketing is a measurable contributor to pipeline with clear attribution to content, campaigns, and events
  • You have a documented playbook that could onboard a second marketing hire or scale agency support
  • Leadership trusts your market signal and factors it into go-to-market decisions
  • Bastion's brand presence has visibly grown among target buyer and talent audiences

Some challenges you might tackle

• Translating a brand identity into pipeline: A design agency can hand you a logo, color palette, and brand guidelines. Turning that into content, campaigns, and collateral that financial decision-makers actually engage with is an entirely different skill — and it's the core of this job
• Marketing infrastructure that doesn't exist yet to buyers who are just learning the category: Stablecoin infrastructure is not a mature market. For your near-term targets, the pitch is clear. But as you expand to companies that haven't yet decided to use stablecoins, you need to educate and build trust simultaneously
• Operating as a team of one in a company that's never had a dedicated creative: There's no existing playbook, no content library, no campaign history to build from. You're building the function while running it, and you need to be comfortable making decisions with imperfect information
• Balancing creative ambition with startup speed: You'll have ideas that deserve months of production. You'll also have a sales team that needs a one-pager by Thursday. The person who thrives here knows when to invest in the big swing and when to ship the 80% version now
• Using AI tooling to operate at scale without sacrificing quality: We expect you to leverage AI tools aggressively for content production, design workflows, and campaign operations. This isn't optional — it's how a team of one competes with marketing departments ten times larger

Bastion provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, and placement. Bastion participates in E-Verify to authorize eligibility of employment in the United States.