Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Identify, evaluate, and drive the onboarding of high-quality TradFi / RWA assets into Binance Earn
- Research proven wealth management and investment product structures in traditional finance, and redesign them in a crypto-native way for Earn users
- Work closely with Product, BD, Legal, Compliance, Risk, and Operations teams to assess product feasibility, operational readiness, and go-to-market execution
- Translate traditional financial product mechanisms into scalable Earn product concepts, with strong focus on user value, product design, and operational efficiency
- Analyze market trends, user demand, and competitor offerings across TradFi, RWA, and crypto wealth products to identify new product opportunities
- Support end-to-end product operations, including product launch, optimization, performance tracking, and lifecycle management
- Contribute to product design by combining financial product knowledge, user understanding, and operational insights
- Help shape product frameworks that balance innovation, compliance, risk control, and business growth
Requirements
- 5+ years of experience in product operations, product strategy, investment product, or wealth management-related roles
- Strong understanding of product design, product operations, and product lifecycle management
- Deep knowledge of funds, ETFs, and structured products, including but not limited to:
- MMFs,Mutual Funds,ETFs, including leveraged ETFs,Structured Products, such as PPN, FCN, and Covered Call strategies, Structured tranche / leveraged fund products
- Strong TradFi background from asset management, wealth management, brokerage, banking, or other financial institutions
- Ability to identify strong financial product mechanisms and translate them into practical, user-friendly, and scalable Earn products
- Strong analytical thinking and ability to connect product ideas with business impact and operational execution
- Excellent cross-functional collaboration and stakeholder management skills
- Strong curiosity about crypto and ability to adapt quickly in a fast-moving environment
Preferred
- Understanding of tokenization, including the basic logic of how real-world assets are represented on-chain
- Familiarity with compliance, regulatory, and licensing frameworks related to investment products, RWAs, or tokenized assets
- Understanding of core crypto concepts, especially stablecoins and their role in on-chain financial products
- Genuine interest in crypto, with hands-on usage, research, or personal exploration of crypto products and ecosystems
- Experience bridging TradFi product logic with crypto-native product innovation
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
