Foundry’s B2B brands have built direct audience relationships through websites, newsletters, events, and community for decades. The mandate now is to accelerate: Grow those audiences significantly, deepen engagement, and make one-to-one audience relationships the dominant revenue driver across the portfolio.
As Global Editorial Director - B2B, you will own editorial identity and strategy for five globally recognized enterprise brands, lead a team organized by desks and topicality, and operate as a peer to our Editorial Director - Consumer. Each brand leans into its own distinctive voice, while centralized functions across audience development, content operations (SEO/GEO), video, and revenue provide the shared infrastructure behind them all. This position will be required to be in the office full-time.
Your job, simply: Make B2B editorial the single most valuable driver of audience growth across the Foundry ecosystem.
MORE ABOUT YOUR BRANDS
- CIO, CSO, Computerworld, NetworkWorld— Role-based audiences: IT leaders and professionals defined by their job and decision authority.
- InfoWorld — Topic-based audience: developers and architects defined by the (AI) platforms and tools they use.
WHAT YOU’LL DO
Set editorial strategy
- Define the voice, positioning, and content strategy for each brand - develop a distinctive identity for each, with all sharing a single operational backbone.
- Apply the role-based vs. topic-based audience distinction as a governing principle across the portfolio.
- Treat AI as infrastructure woven through every brand’s coverage, not a standalone beat.
Build a team of creator-journalists
- Recruit and develop creator-journalists who combine deep subject matter authority with multi-platform presence - across articles, newsletters, video, social, and event stages.
- Cultivate individual editorial voices that build subscriber relationships and become trusted names in their fields.
Grow and deepen the audience
- Expand the subscriber base and increase engagement across every brand, ensure every editorial surface - article, newsletter, video, event session - feeds the subscriber pool.
- Keep audiences inside the Foundry media ecosystem: moving readers across brands, into events, and back again rather than losing them to external platforms.
- Own a composite audience-quality scorecard spanning reach quality, relationship depth, revenue contribution, and platform capital.
Design content for two worlds
- Every piece of B2B content should work in two modes: machine-readable for AI and search surfaces (structured, data-rich, and optimized for LLMs) and human-first for trust and community (personality-led, opinionated, relationship-building). Your editorial operation delivers both, every time.
Integrate across the organization
- Partner with our Content Operations team on publishing workflows and cross-brand content flow, with Audience Revenue on subscriptions and paywalls, with Video & New Media on distributing content across all platforms, and with Events on editorial-to-event programming.
- Support commercial strategy without compromising editorial integrity. Manage budgets and resources against the content modellink framework.
- Represent Foundry’s B2B brands externally - on stage, on panels, across digital channels.
HOW YOU’LL BE MEASURED
- Subscriber pool growth per brand (newsletter + registered + paid).
- Audience quality and engagement depth across all five brands.
- Anonymous-to-addressable conversion rate on editorial landing pages.
- Cross-brand and cross-platform audience retention within the Foundry ecosystem.
- Creator-Journalist audience-building: subscriber growth per byline, engagement per creator.
- SEO and GEO performance: organic visibility, AI-surface citation rates.
- Budget and resource management against forecast.
WHAT YOU BRING
- 10+ years in editorial leadership in B2B technology, enterprise media, or an adjacent industry.
- An established network across the enterprise IT world - relationships with CIOs, CTOs, vendors, analysts, and conference organizers you can activate from day one.
- Track record leading high-performing, globally distributed editorial teams with named-brand authority.
- Deep understanding of enterprise IT buyers - their roles, their decision journeys, their pain points.
- Fluency in audience strategy: growing websites, newsletters, community, and events - not just page views and programmatic reach.
- Experience building or running a creator- or personality-led editorial model.
- Comfort in a layered organization - leading through influence as much as direct authority, and partnering with shared functions that serve multiple brands.
- Strong editorial judgement paired with commercial awareness and data literacy.
