ABOUT US
Ether.fi is a rapidly growing, crypto-native financial platform on a mission to put users in control of their wealth—making it easy to save, earn, and spend crypto. Positioned as a leading decentralized finance (DeFi) bank, Ether.fi offers a fully integrated, non-custodial suite of products—Stake, Liquid, and Cash—that bridge crypto utility with real-world convenience.
With over $8B in assets under management and a lean, agile team of 25+, we’re building sustainable, secure, and scalable financial infrastructure to onboard the next billion users to crypto. Our offerings include liquid staking, automated yield strategies, and crypto-native payment solutions like credit cards, enabling a comprehensive decentralized banking experience.
We’re actively hiring mission-driven individuals who want to shape the future of finance from the ground up.
POSITION OVERVIEW
We’re seeking a Growth Lead (Performance Marketing) to drive user acquisition through data-driven strategies and rapid experimentation. Reporting directly to the Head of Product, you’ll optimize funnels, run high-ROI campaigns, and hack growth loops across social platforms and beyond. This role is ideal for someone with a track record of scaling startups through analytical, metrics-obsessed marketing in fintech, crypto, or similar high-growth environments.
WHAT YOU’LL DO
- Design and execute performance marketing campaigns across paid channels (Google Ads, Facebook/Instagram Ads, Twitter/X Promoted Posts) and organic socials (Twitter/X, TikTok, Instagram, YouTube Shorts) with a focus on A/B testing, ROI optimization, and scalable acquisition
- Manage social media accounts end-to-end: content calendars, high-engagement posts, threads, videos, and Reels that drive conversions from awareness to on-chain actions like staking and sign-ups
- Analyze real-time DeFi and advertising data (TVL, volume, CAC, LTV) to iterate on growth strategies and identify growth hacks for retention, virality, and protocol activity
- Collaborate with product and engineering teams to build and test growth experiments, such as referral programs, automated drip campaigns, and funnel optimizations
- Run targeted paid ads focusing on segmentation, retargeting, and lookalike audiences to maximize CAC efficiency, integrating viral loops and community-driven activations
- Track and report on KPIs, providing actionable insights on ad spend ROI, follower growth, engagement rates, and direct attribution to on-chain metrics like TVL inflows and user retention
WHAT YOU’LL BRING
- Proven experience in performance marketing and growth hacking, with a track record of running paid campaigns that drive measurable scaling
- Startup experience, ideally in fintech, DeFi, or high-growth tech, with expertise in growth funnels and rapid iteration to achieve product-market fit
- Strong analytical skills: proficient with tools like Amplitude, Google Analytics, or Mixpanel for cohort analysis, A/B testing, and optimization
- Hands-on experience managing social media accounts, developing content strategies, and producing professional-grade assets (Premiere, Photoshop, AI tools)
- Deep understanding of DeFi primitives (staking, restaking, LSTs) and growth tactics in crypto ecosystems
- Bonus: experience growing personal or brand social accounts to 20k+ engaged followers, prior roles at high-TVL protocols, or executing growth hacks with exponential impact
BENEFITS
- Competitive salary, performance-based incentives, and token allocation
- Work with a Top 4 Ethereum protocol by TVL
- Opportunities for professional development and growth
- Health, dental, and vision insurance
- Collaborative and inclusive work culture
- Global team with travel and office opportunities
- 4 weeks work-from-anywhere flexibility
- Exciting company events and team-building off-sites