What you will do
- Own the visual direction of Bitget's brand across all marketing touchpoints — campaigns, product launches, social, OOH, events, and brand identity
- Lead and mentor a team of designers, setting standards for craft, process, and creative thinking
- Partner with marketing, product, and growth teams to translate business objectives into compelling visual communication
- Drive campaign creative from concept to execution — from initial brief to final delivery
- Build and maintain a scalable design system and brand guidelines that the whole team can work within
- Push the team to think beyond templates — bringing fresh creative ideas and challenging the status quo
- Stay ahead of visual trends in both the crypto/Web3 space and the broader design world
What you will need
- 6+ years of design experience, with at least 2 years in a senior or lead role
- Portfolio that demonstrates world-class craft — typography, layout, visual hierarchy, motion, and brand systems
- Experience at a design-forward company — think Apple, Google, Figma, Airbnb, Nike, Spotify, IDEO, Pentagram, or equivalent agencies known for setting the bar in design
- Hands-on experience in crypto or Web3 — ideally at a top-tier CEX (Binance, OKX, Coinbase, Kraken, Bybit) or a well-known Web3 brand
- Deep understanding of what traders and crypto-native users respond to visually — you know the difference between what looks good and what actually converts in this space
- Strong ability to give and receive creative direction — you can articulate why something isn't working and push the team toward a better solution
- Fluent in Figma — and comfortable working across the full design stack
