Overview
Lightning Labs is looking for a Developer Product Marketing Lead who is passionate about bringing bitcoin to the next billion people with the Lightning Network. This role will lead product marketing for Lightning Labs, serving as editor-in-chief for external messaging while building the systems and strategy that drive developer adoption of our tools and protocols. You'll own the full arc from positioning and narrative through to execution, ensuring that everything Lightning Labs publishes is technically accurate, strategically aligned, and resonates with a developer audience.
You will work closely with the VP Product, product team, content team, and business development team to translate technical work into compelling narratives and scalable go-to-market programs. The ideal candidate has experience leading marketing for developer infrastructure or protocol-level products, a strong intuition for what resonates with technical audiences, and a track record of building high performing marketing functions. You should be comfortable building and using AI-driven workflows to move fast, and excited about marketing products that sit at the frontier of bitcoin, Lightning, and AI-native payments.
Responsibilities
Marketing Strategy & Positioning
- Own and drive Lightning Labs' marketing strategy across product launches, developer campaigns, content, and community engagement.
- Define and create measurable KPIs to ensure efficient resource allocation across the wide variety of potential marketing activities
- Define positioning and messaging for Lightning Labs' products, including LND, the leading Lightning implementation, Taproot Assets for stablecoins, L402 for agentic payments, Terminal, the UI for node operators, and developer tooling. Establish technical authority and differentiation to highlight the best of our developer experience.
- Build and execute go-to-market plans for new product launches and protocol milestones, coordinating across product, engineering, content, and business development.
Editor-in-Chief
- Own editorial quality and consistency for external content, from blog posts to social media and launch announcements.
- Shape the broader narrative around Lightning's role in the future of payments, stablecoins, and AI-native commerce.
- Ensure all external communications maintain technical credibility while being accessible to developers entering the ecosystem.
- Translate highly technical protocol and infrastructure concepts into accessible, compelling narratives that give developers the context they need to understand not just what a product does, but why it matters and how to use it.
Systematize & Scale Content
- Build the positioning frameworks, templates, and processes that enable the content team and collaborators to produce high-quality output consistently.
- Coordinate and orchestrate content across channels, ensuring coverage of key product moments and a cohesive point of view.
- Lead the editorial direction for Lightning Labs' blog, social channels, and developer-facing communications, working with the existing team.
Developer Community & Funnel Growth
- Partner with the business development team to support funnel growth, from developer awareness through onboarding and adoption.
- Design and run campaigns and programs that grow the developer community, driving adoption of Lightning Labs' tools and protocols.
- Understand how developers discover, evaluate, and adopt infrastructure tools, and meet them where they are across community platforms, social media, and technical channels.
- Track and report on marketing performance, using data to iterate on what is and isn't working.
AI-Native Marketing Workflows
- Design and manage AI-assisted content systems, establishing quality standards, brand guidelines, and guardrails that enable scalable, high-quality output.
- Use AI tools extensively to draft, edit, prototype, and ship content at a velocity that would otherwise require a much larger team, while applying the creative judgment and editorial voice that keeps output sharp, original, and human.
- Bring a builder's mindset to marketing operations, using automation and tooling to increase leverage across the function.
Location
US time zones strongly preferred, SF Bay Area would be a plus.
Requirements
- Passion for bitcoin, Lightning, and the mission of bringing financial freedom to the world.
- 5+ years in product marketing or developer marketing, ideally at a technical platform, API-first company, or developer tools company.
- Strong technical fluency with the ability to understand and clearly communicate complex technical concepts to a developer audience.
- Exceptional writing and editing skills with a high bar for technical accuracy, clarity, and consistency across formats (blog posts, social media, web copy, positioning documents).
- Systems thinker with strong process design skills who builds frameworks and templates that enable others to execute consistently.
- Demonstrated comfort with AI-native workflows, including using AI tools and agents as part of a high-velocity content and marketing operation, while maintaining the human creative judgment, voice, and editorial instinct that makes content resonate rather than just ship.
- Self-directed and comfortable with ambiguity. You can define the work, build the systems, and execute without a playbook.
- Ability to orchestrate content and campaigns across multiple internal stakeholders independently.
Preferred
- Experience marketing to a developer audience in open source, bitcoin, AI, fintech, or payments.
- Familiarity with the Lightning Network, bitcoin protocol development, or adjacent ecosystems.
- Track record of building or significantly growing the developer marketing function at an early-stage or high-growth company.
- Deep familiarity with developer communities on Twitter/X, GitHub, Discord, and other channels where developers discover and evaluate tools.
- Experience building content systems, style guides, and brand voice frameworks.
- Strong social media presence or demonstrated ability to create engaging technical content.
