Role Overview
As the Marketing Manager (Japan), you will be responsible for developing and executing end-to-end marketing strategies in the Japanese market. You will work closely with global marketing, product BD, and community teams to drive brand awareness, user acquisition, and ecosystem growth. This role requires a deep understanding of Web3.0 and the Japanese market.
Key Responsibilities
1. Market & Strategy
- Develop and execute Japan market GTM strategies aligned with local market objectives
- Analyze local market trends, competitors, and user behavior in the Web3.0 space
- Identify growth opportunities across DeFi, Web3 applications, and DeSocial
2. Brand & Campaign
- Plan and manage integrated marketing campaigns (online and offline)
- Localize global brand messaging for Japanese audiences
- Own campaign performance tracking and ROI analysis
3. Community & Ecosystem
- Build and grow the Japanese Web3.0 community (Telegram, X, Discord, etc.)
- Collaborate with KOLs, media, and partners in Japan’s crypto/Web3 ecosystem
- Support local events, meetups, conferences, and hackathons
4. Content & Communication
- Lead Japanese content strategy across social media, blogs, PR, and newsletters
- Ensure high-quality communication in Japanese and English
- Collaborate with global teams on cross-market campaigns
Requirements
Must-Have
- 1+ years of Japanese marketing experience (local or international company)
- Experience in the Web3.0 / crypto / blockchain industry
- Native-level Japanese and business-level English (spoken and written)
- Experience with community building and KOL collaboration
- Experience working in international teams
Strong Plus
- Hands-on experience with one or more of: DeFi, GameFi, DeSocial
- Familiarity with Japan’s crypto regulations and local market environment
Contact
- HR Email: hr@manta.network
- Recruiter (Telegram): https://t.me/YvonneLi504
