Job Summary
Plume is hiring a Marketing Director to lead our global marketing strategy and team as we scale adoption of tokenized RWAs among both crypto-native and institutional audiences. This is a senior, strategic role: you will set brand and go-to-market strategy, build and manage the marketing team, and act as a key external voice for Plume across press, partners, and the broader industry.
Key Responsibilities
- Own Plume's overall marketing strategy, including brand positioning, messaging, and go-to-market planning across product launches and partnerships.
- Build, manage, and coach a marketing team spanning content, growth, community, and design/brand.
- Partner with the CEO and executive team to align marketing strategy with fundraising, product roadmap, and BD priorities.
- Lead Plume's press and analyst relationships; act as a primary external spokesperson alongside executive leadership.
- Oversee brand and campaign strategy for major launches, partnerships, and institutional-facing initiatives.
- Set and track marketing KPIs (awareness, community growth, campaign performance, pipeline influence) and report to leadership.
- Ensure marketing content and claims are reviewed appropriately with Legal/Compliance given securities-adjacent messaging risk.
Qualifications
- 8+ years of marketing experience, including 3+ years managing a team, ideally in crypto, fintech, or another regulated/technical industry.
- Demonstrated success building brand and demand generation strategy for a fast-growing technical product.
- Strong executive presence; experience representing a company to press, analysts, and institutional partners.
- Excellent strategic thinking; able to translate company strategy into a prioritized, resourced marketing plan.
- Exceptional writing and storytelling skills, particularly around translating complex technical/financial concepts for varied audiences.
Preferred Experience
- Senior marketing leadership experience at a high-growth crypto protocol, exchange, or fintech company.
- Experience marketing to institutional/TradFi audiences in addition to crypto-native users.
- Familiarity with securities-adjacent marketing compliance considerations relevant to RWA/tokenized product promotion.
- Existing relationships with crypto and fintech press/analysts.
About Plume
Plume is a public, cross chain compatible blockchain built for Real World Assets (RWAs). We go beyond tokenization — enabling assets to be used like crypto: stake, swap, lend, borrow, loop, and more.
By integrating institutional‑grade assets with DeFi tools, Plume makes private credit, ETFs, commodities, and other traditionally inaccessible assets permissionless, composable, and usable at a click. Our mission: bridge traditional finance and crypto through adoption without sacrificing transparency or user experience.
- 180+ RWA companies building dapps and tokenizing assets on Plume’s testnet, ranging from collectibles and real estate to equities and private credit
- 50+ technology partners working with Plume and offering special services to our ecosystem partners
- Experienced team of 20+ crypto, finance, and tech professionals from:
- Crypto: Coinbase, dYdX, LayerZero, Binance, Galaxy Digital, Kraken
- Finance/Tech: JP Morgan, Robinhood, Fidelity, Google, Coupa, Affirm
- Backed by great investors and operators including:
- YZi Labs, Brevan Howard, Haun Ventures, Galaxy Digital, F-Prime Lightspeed, Faction, Superscrypt, SV Angel, and more
