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At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.
To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.
Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
Coinbase Growth is a consumer-facing team that works on scaling Coinbase by identifying the highest impact opportunities that better connect users and maximize core product value. We are looking for an entrepreneurial and system-thinking Product Manager to join our Engagement team—the core team responsible for building a retentive product experience
Your mission is to build the notification engine for all of Coinbase. You will own the core notification platform (responsible for delivering billions of notifications) and the overall notification experience (optimizing inventory & in-app experience). We have three key objectives:
- Step 1: Grow MAU -> Attract & resurrect users who are not currently active in the product
- Step 2: Drive Meaningful Engagement -> Deliver a useful & informative experience to help users be more successful on Coinbase
- Step 3: Maximize Lifetime Value -> Optimize inventory, delivery, and targeting with ML to maximize the lifetime value of customers long-term.
What you’ll be doing:
- Own the trading companion of the future — Transform notifications from simple alerts into an intelligent system that anticipates market opportunities, synthesizes noise into actionable buy/sell signals, and guides millions of users toward profitable decisions in real-time
- Build for scale and speed — Architect notification infrastructure capable of delivering millions of time-sensitive alerts (like Bitcoin ATH notifications) within seconds, not hours — because in crypto, every moment counts
- Ship to one of the largest notification audiences in fintech — Drive strategy for push, in-app, and email channels reaching Coinbase's massive global user base, directly impacting trading volume and incremental revenue measured in the millions
- Pioneer ML-driven personalization — Partner with machine learning teams on Smart Targeting and Hydropower initiatives to decide who gets what insight at exactly the right moment, balancing engagement with notification fatigue
- Collaborate at the intersection of Growth and Product — Work closely with cross-functional teams (ML, marketing, Platform Engineering, Design) to build stateful notification systems, volume controls, and quality guardrails that protect user experience while maximizing impact
- Drive measurable business outcomes — Own KPIs tied directly to revenue, trading volume, user retention, and engagement — your work will move the needle on Coinbase's most important growth metrics
What we look for in you:
- 3+ years of product management experience, preferably on a high-performing Growth team at a consumer tech company.
- An entrepreneurial "0-to-1" mindset. You are not afraid to roll up your sleeves and "do the job" manually first (like running an incentive program) before you build the technology to automate it.
- Deep "1-to-N" Systems Thinking. You are a natural systems thinker. You see the one-off solution as a prototype for the scalable, reusable "engine" and "primitives" you will build next.
- Direct experience in the growth, notifications, or engagement. You have built or managed systems engineering systems that help scale impact.
- Deeply analytical, with a proven ability to partner with Data Science to build measurement and A/B testing frameworks from the ground up.
- Exceptional interpersonal communication, relationship management, and organizational skills, with a proven ability to lead complex, multi-quarter, cross-functional projects.
Nice to haves:
- Experience or passion in crypto
- Strong interest in influencing the business: revenue generation, business models, and LTV optimization.
Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Full time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, vision and 401(k)).
Base salary range shown. Total compensation also includes equity and bonus eligibility and benefits:
$144,500—$170,000 USD
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).
Global Data Privacy Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.
AI Disclosure
For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.
For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.
**The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment. To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com
