Responsibilities
- Own Go-to-Market Strategy & Execution — Drive product launches and feature releases across Foundry's portfolio, developing positioning and messaging frameworks that resonate with target personas and equip sales, product, and marketing teams to win in market
- Develop Compelling Messaging & Positioning — Create customer-centric value propositions, competitive differentiation strategies, and battlecards that translate product capabilities into clear narratives across all channels
- Enable Sales & Customer Success — Build playbooks, competitive intelligence resources, and proof points (case studies, ROI frameworks, reference programs) that empower customer-facing teams to close deals and navigate objections
- Drive Market & Customer Intelligence — Conduct customer interviews, win/loss analysis, and competitive research to inform product strategy, pricing decisions, and market viability assessments
- Create High-Impact Content — Produce portfolio presentations, product briefs, case studies, and campaign strategies and partner with Integrated Marketing to drive awareness, adoption, and lead generation across paid, owned, and earned channels
- Bridge Cross-Functional Collaboration — Serve as the connective thread across Product, Sales, Marketing, and Customer Success, driving shared commitment and translating customer insights into company priorities
- Shape Product Strategy — Act as the voice of the customer internally, influencing product roadmap decisions and helping leadership evaluate opportunities through a market-demand lens
Qualifications
Seeking 6–8 years of product marketing, product management, or related experience, with a proven track record of successfully launching and scaling products in fast-paced environments • Own GTM strategy and execution for product launches, enhancements, and feature releases including positioning development, messaging frameworks, and competitive differentiation that resonate with target personas across the buyer journey • Partner across Sales, Product Management, Operations, and Marketing to build value propositions, competitive arguments, and customer examples; manage proof of concept programs, customer journey content, sales plays, and customer-facing offerings that equip teams to win in market • Proficiency with marketing automation platforms, CRM systems, analytics tools, and presentation software; ability to interpret data and translate insights into actionable strategy • Strong communicator and collaborator who aligns diverse stakeholders across functions and seniority levels; skilled at transforming complex concepts into clear, compelling, customer-centric messaging with a data-driven mindset, excellent organizational skills, and adaptability to manage multiple priorities and problem-solve in a dynamic, cross-functional environment • Bachelor's degree in Marketing, Business, Communications, or related field • 100% On-site (New York, NY · Austin, TX · San Francisco, CA · Boston, MA)
