Senior Activation & Events Manager - Coins.ph

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Key Responsibilities

Offline Activation Strategy & Execution

• Lead planning and execution of large-scale activations (events, roadshows, caravans, conferences)
• Manage end-to-end delivery: concept → vendor coordination → on-ground execution → post-event reporting
• Identify high-impact opportunities

OOH & Offline Media Integration

• Work closely with marketing to integrate OOH placements (billboards, transit ads, lightboxes) with on-ground activations
• Ensure consistency across offline touchpoints

Campus & Community Initiatives

• Design and scale university / campus programs (ambassadors, workshops, tours)
• Build relationships with student orgs, academic institutions, and youth communities
• Translate campus engagement into measurable user acquisition and activation

Partnerships & Stakeholder Management

• Manage external partners (event organizers, agencies, vendors, LGUs)
• Collaborate cross-functionally with Marketing, Product, CRM, and Compliance teams

Performance Tracking & Optimization

• Define KPIs for offline campaigns (foot traffic, signups, activation rate)
• Analyze performance and continuously optimize activation strategy

Requirements

• 5–8+ years experience in offline marketing, events, or activations
• Strong experience managing large-scale events or multi-city activations
• Exposure to OOH campaigns and offline media planning
• Proven ability to manage vendors, budgets, and timelines
• Experience working with youth communities / campus programs is a strong plus

**Join the Coins Team Now!Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.