As a Channel Marketing Specialist, you will play a key role in scaling Safe Software’s global partner ecosystem. This role owns the programs, tools, and processes that enable partners to successfully market FME while balancing hands-on collaboration with a defined set of growth partners and building self-serve marketing enablement for maintenance partners.
Working closely with Channel Account Managers, Partner Executives, and cross-functional marketing teams, you will help ensure partners are informed, supported, and equipped with clear, repeatable, and scalable marketing resources aligned to Safe’s go-to-market priorities.
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About The Team**
This role sits within the Marketing team and works closely with Sales and Partner teams across the organization. The team focuses on building awareness, supporting partner engagement, and enabling revenue growth through thoughtful, well-executed marketing programs.
We value clarity, accountability, and collaboration. Team members work together to ensure our partners have accessible, practical resources that help them succeed.
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What You’ll Be Doing**
As a Channel Marketing Specialist, you will:
- Partner Ecosystem Support ModelThis role will be supporting a tiered partner ecosystem:
- Growth Partners: Receive coordinated go-to-market support, aligned campaigns, and closer collaboration with Safe’s channel and marketing team
- Maintenance Partners: Are enabled through self-serve marketing programs, standardized resources, and clear onboarding and communication.
- Partner Marketing Programs and Enablement
- Own and evolve Safe’s partner marketing programs, including toolkits, templates, recurring campaigns, and enablement initiatives.
- Develop and maintain self-serve marketing resources for maintenance partners, ensuring easy access to approved messaging, assets, and guidance.
- Support partner onboarding from a marketing perspective, introducing available programs, tools, and expectations based on partner tier.
- Ensure partner-facing marketing materials are current, on-brand, and aligned to Safe’s GTM priorities.
- Growth Partner GTM Support
- Collaborate with Channel Account Managers and the Partner Executive to support select growth partners with coordinated go-to-market initiatives.
- Assist in planning and executing repeatable GTM motions (not one-off campaigns) that can be reused across similar partner profiles.
- Support growth partners with campaign execution guidance, event participation, and content alignment, without becoming a dedicated marketer per partner.
- Partner Communications and Community
- Collaborate on marketing communications across PRM, email, webinars, and partner bulletins.
- Maintain a partner editorial calendar aligned to launches, campaigns, and enablement milestones.
- Organize and support quarterly partner marketing meetings, sharing updates, best practices, and upcoming opportunities.
- Coordinate partner storytelling programs (blogs, regional spotlights, customer stories).
- Program Operations, Reporting and Scale
- Track adoption and usage of partner marketing programs across partner tiers.
- Monitor basic performance indicators (participation, engagement, campaign usage) and share insights with channel and marketing leadership.
- Identify friction points in partner enablement and recommend improvements to increase self-serve success.
- Build and document repeatable processes to ensure partner marketing programs scale without relying on ad hoc support.
Qualifications, Skills, and Competencies
At Safe Software, we welcome diverse backgrounds and experiences. While not all candidates will have everything listed, the most successful candidates will bring many of the following:
What We’re Looking For:
- You are reliable, organized, and comfortable managing multiple priorities at once.
- You understand and are comfortable with a tiered partner model, where support levels differ between organizations.
- etYou are program-minded and enjoy creating structure, clarity, and repeatability.
- You enjoy building lasting relationships and supporting others to succeed.
- You’re proactive and not afraid to bring ideas forward when you see a better way to do things.
- You’re a strong communicator with a collaborative mindset and a genuine desire to contribute to shared goals.
- You value empathy and adaptability, especially when working with people from different cultures, roles, or industries.
- You’re curious and continuously seek ways to improve your work and grow in your role.
Nice to Have:
- Experience in partner or channel marketing, partner enablement, or project coordination.
- Understanding of regional differences in global marketing strategy or partner ecosystems.
- Familiarity with Salesforce, PRM platforms, Jira, Google Workspace, and Slack.
- Interest in content creation, storytelling, psychology, or global communication.
What You Can Expect
When you choose a career with Safe Software, you’re also choosing…
- Meaningful Work: Make a profound impact across our business, workplace and data integration product.
- A Supportive Environment: Feel empowered to share your ideas and implement them with high autonomy and team support.
- Social Responsibility: Become part of a team that finds meaningful ways to give back. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.
- Learning & Career Development: We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.
- Flexible Working Hours: Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to.
- Work-Life Balance: There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year.
- Health & Wellness: Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That’s right, no waiting period.
- Family is important: We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.
- Shared Success: Share in Safe’s success with our bi-annual profit sharing and RRSP/TFSA matching program.
- An Accessible Commute: Regardless of your commute method, we’re located close to public transit, and provide complimentary parking and bike storage for our team!
About Safe Software
Safe Software transforms organizations with FME, the only All-Data Any-AI Enterprise Integration Platform connecting all your data, anywhere, at any velocity.
With over 30 years of expertise and 25,000+ enterprise customers across 125+ countries, we simplify your data journey, wherever it leads.
Founded in 1993, Safe is headquartered in Surrey, BC with over 300 team members and counting. We’re always looking for talented individuals with diverse backgrounds who are determined to learn and grow. Are you ready to join the team?
Our Commitment to Diversity and Inclusion
Safe Software is an equal opportunity employer and we truly believe that innovation and strength begin with diversity and inclusion.
We welcome all candidates regardless of race, gender identity or expression, sexual orientation, age, ability, disability, national or ethnic origin, political belief, religion, or family status.
Should you require accommodations during the recruitment process, please contact hr_dept@safe.com.
Notice Regarding Use of Automated Tools in Hiring
At Safe Software, we use automated tools to help us process applications and identify qualified candidates. These tools may assist in screening resumes and summarizing interview content based on the information you provide. This helps our team review applications efficiently while ensuring every candidate is considered based on the requirements of the role.
Please be assured that the final hiring decision is always made by a member of our team. For more information on how we protect your privacy, please see our policy. If you have questions about this process, please contact us at hr_dept@safe.com.
