Invity is a MiCA-licensed Bitcoin app built on the technological foundation of SatoshiLabs and Trezor. We have over 30,000 registered users. This role is critical ☝️ without it, users slip through the app before they ever understand its value. We're looking for someone to own the entire lifecycle from first install to long-term investor.
You report directly to the CEO.
👉 What you'll do
Retention (80 %)
- Design and launch onboarding sequences
- Build user segmentation based on behaviour
- Own and optimise the CRM tool (we use Braze)
- Set up A/B tests and iterate based on data
- Build win-back campaigns for churned users
- Track metrics and report to the CEO weekly
- Be creative and propose ideas for promotions for activations
Data, analytics & product collaboration (20 %)
- Own the retention dashboard
- Identify segments with the highest churn risk and propose concrete interventions
- Be the voice of the user in product discussions
- Work closely with product on the onboarding flow
- Participate in sprint reviews and bring retention and engagement data to product prioritisation decisions
💪 About you
- 5+ years of experience in lifecycle marketing, CRM or a retention role
- Proven hands-on experience with a CRM tool (Braze, Customer.io, Klaviyo or similar)
- Analytical thinking = you can read data, identify a problem and propose a solution
- Ability to write clearly and persuasively in English
Nice to have:
- Direct experience with Braze
- Background in fintech, crypto or subscription app environment
- SQL at the level of independent analyses (cohorts, retention, funnel)
- Experience with Amplitude, Mixpanel or a similar product analytics tool
🤝 What we offer
- Direct impact on strategy = no bureaucratic layer between you and the CEO
- Strong technological background of SatoshiLabs / Trezor
- Room to build things from scratch, not maintain someone else's systems
- A collaborative team where your voice and ideas matter
- A mission-driven culture focused on innovation and impact
- Startup agility, global audience
👋 Sounds good?
Then we want to hear from you! Just submit your CV, together with a cover letter. We’ll get in touch with you as soon as we review your application, most likely within a week.
