Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Role Overview
Drive and execute the regional partnership strategies, including channel analytics, localization, adaptation, and evaluation. Identify and negotiate strategic partnerships while maintaining a strong relationship with stakeholders. It also requires swift implementation, activation, and reporting.
Responsibilities
Project and Partnership Management:
- Based on insights, develop and implement projects, craft go-to-market strategies in collaboration with global/ local marketing teams and data analytics teams;
- Ensure alignment and effective communication among all stakeholders;
- Proactively identify gaps in business metrics and user behavior trends;
- Set up necessary infrastructure to alert business leaders about emerging trends and patterns;
Data Analysis and Interpretation:
- Utilize strong analytical skills to interpret complex data sets and generate actionable insights;
Digital Marketing Expertise:
- Possess a deep understanding of various digital marketing channels (Paid, SEO, Lifecycle);
- Familiarity with tools such as Google Analytics, SimilarWeb, MMPs, and social listening tools to monitor and analyze marketing performance;
Insights Generation:
- Draw insights from dashboards and metrics to inform business decisions;
- Translate data findings into strategic recommendations for marketing initiatives.
Requirements
- Worked in an international environment, with cross-functional teams and multiple stakeholders;
- Proven experience in business development, partnerships;
- Connections with institutional groups, funds, academics, associations or big consumer brands
- Analytical mindset with the ability to identify and leverage growth opportunities;
- Deep understanding of digital marketing channels and associated analytics tools;
- Exceptional communication, negotiation, and relationship-building skills;
- Ability to translate complex data into clear and actionable business insights;
- Proactive and self-motivated with a keen eye for detail;
- Fluent English is a must;
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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