Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
About the Team
Join our Big Fiat team at Binance and help create a state-of-the-art onboarding platform for our customers. Our team, which includes P2P and Fiat, is dedicated to revolutionizing global transactions and financial management. We're committed to making crypto accessible for everyone. Be part of a dynamic team driving the future of digital payments and fintech.
We are looking for an experienced Merchant & Community Leader to drive supply-side growth, merchant ecosystem development, and community culture at scale.
This role goes beyond traditional merchant acquisition — you will be responsible for building a sustainable supply ecosystem, managing merchant lifecycle end-to-end, and fostering a strong, engaged community that reinforces marketplace growth.
Responsibilities
- Own and manage the full merchant (seller) lifecycle, including onboarding, activation, growth, dormancy, and reactivation, to drive sustained engagement and GMV growth
- Build and optimize merchant operations frameworks, including segmentation and tiered management strategies to improve supply quality
- Lead merchant acquisition and onboarding initiatives, developing scalable channels to source sellers (e.g., platform migration, partnerships, community/referral programs)
- Manage a large-scale supply side with 10,000+ active merchants, ensuring healthy ecosystem growth and supply diversity
- Design and cultivate a strong merchant community, including culture building and cohort-based (circle/layered) operations to increase engagement and retention
- Establish merchant growth programs, including training, enablement tools, incentives, and traffic support
- Collaborate cross-functionally with product, data, and marketing teams to improve merchant experience and platform efficiency
- Drive international expansion efforts, including multi-language and multi-region merchant strategies
Requirements
- Proven experience in a marketplace environment, with hands-on exposure to buyer operations, merchant/seller operations, and/or community operations
- Strong understanding of the merchant lifecycle (Onboarding to Activation to Growth to Dormancy to Reactivation)
- Experience managing 10,000+ active merchants on the supply side
- Demonstrated success in merchant acquisition and scaling supply, including identifying and building sourcing channels
- Solid experience in community building and cohort-based operations; proven ability to foster engagement and loyalty
- Not limited to brand marketing or traditional B2C BD; strong platform and supply-side operations mindset required
- Bilingual in English and Chinese, with exposure to international markets or global operations
- Strong analytical and strategic thinking skills, with a data-driven approach to decision-making
- Self-starter with the ability to learn and apply AI tools to improve operational efficiency
Preferred Qualifications
- Experience in cross-border e-commerce or global marketplace platforms
- Track record of building merchant or community systems from 0 to 1
- Familiarity with AI applications in operations (e.g., automation, content generation, merchant enablement tools)
